The brand started in a PG where a few residents were frustrated with tasteless daily meals and missed the food from home. On weekends, they began cooking together using recipes from their families and spices sent from their hometowns. Slowly, their room became known for “good food,” and friends started asking for their recipes. Realising that many young professionals faced the same problem, they decided to turn their small experiment into a brand that delivers authentic regional flavours quickly and conveniently.